December 24, 2020

Marketing translation: the transcreation process

marketing translation
Marketing translation: the transcreation process Marketing translation demands more than simple translation. You’ve carefully crafted your message to convey your brand personality and appeal to your audience at an emotional level. To reach hearts as well as minds, you use familiar words and symbols to excite, […] (Read more...)

May 20, 2020

How to Localize for the Chinese Marketplace

By the Scriptis team Many businesses are anxious to take advantage of the Chinese market with its population of 1.4 billion, its exploding middle class, and its growing number of extremely affluent upper-class consumers. But jumping into the Chinese market without adequate preparation and brand localization […] (Read more...)