transcreation

April 5, 2021

How to meet the challenges of e-commerce translation

e-commerce translation
How to meet the challenges of e-commerce translation Even before the pandemic kicked it into high gear, e-commerce was booming. And, according to research by Common Sense Advisory, “In spite of globalization and the growing use of English as a global language… people in 2020 […] (Read more...)

March 26, 2021

Case study: translation for a global retail advertising campaign

Executive Summary Scriptis provided translation for a global retail advertising campaign for audio devices. We translated and localized a series of 25 brand headlines for ten different languages. These were Simplified Chinese (for mainland Mandarin speakers), Dutch, Canadian French, European French, German, Italian, Korean, European […] (Read more...)

January 11, 2021

Avoid 4, embrace 8: Chinese translation of homophones

Avoid 4, embrace 8: Chinese translation of homophones Homophones are words that sound the same but have different meanings. It is common in many languages for a word to carry multiple meanings. But because the range of Chinese phonemes (sounds) is relatively small, the language includes […] (Read more...)

January 8, 2021

What’s the @ sign called?

What’s the @ sign called? Does the symbol @ have a name?  In English, it’s just the boring “at sign,” with an origin in commerce and bookkeeping. However, other languages around the world use much more colorful names to refer to @. Little linguistic details […] (Read more...)

December 31, 2020

Marketing translation services: How to prepare your source content

marketing translation services
Marketing translation services: How to prepare your source content As you enter new language markets, localizing content for foreign audiences can seem overwhelming. Certainly, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and […] (Read more...)