marketing translation

December 24, 2020

Marketing translation: the transcreation process

marketing translation
Marketing translation: the transcreation process Marketing translation demands more than simple translation. You’ve carefully crafted your message to convey your brand personality and appeal to your audience at an emotional level. To reach hearts as well as minds, you use familiar words and symbols to excite, […] (Read more...)

December 24, 2020

Keyword translation and localization for international SEO

keyword translation
Keyword translation and localization for international SEO When you translate your website to serve an expanding global market, keep search optimization in mind from the very start. Search engine optimization (SEO) includes adapting the content and meta-data to match buyers’ search strategies and search engines’ requirements. […] (Read more...)

December 14, 2020

Why do you need a translation style guide?

Why do you need a translation style guide? How can you ensure your brand image remains consistent when translating content for the global marketplace? Many businesses use style guides to create English language content, but they may not realize the importance of developing one for their […] (Read more...)

December 14, 2020

10 Steps for Core International SEO

Winning at search engine optimization is an important ingredient for sales growth. If you are planning to translate your website for foreign or bilingual markets, international search engine optimization might seem especially daunting. It shouldn’t. Although SEO guidelines seem to change constantly, your development team […] (Read more...)

December 2, 2020

What is transcreation?

What is transcreation? Great marketing copy doesn’t happen overnight. It requires multiple iterations of concept testing, rewriting, and audience testing. The process becomes more difficult when you’re creating content in multiple languages. Recently, Brand Quarterly argued that there are only two strategies for localizing marketing messages: […] (Read more...)