marketing translation

December 31, 2020

Case study: Translation for medical supply catalogs

Executive Summary Our client, a global business headquartered in Korea, manufactures medical supplies and devices. They needed translation for medical supply catalogs. Their marketing material was originally translated into Latin American Spanish by another language provider. However, the client was not satisfied with the service. When […] (Read more...)

December 24, 2020

Multilingual desktop publishing: Always an adventure!

Multilingual desktop publishing: Always an adventure! After translation, a brochure or catalog needs reformatting to accommodate the new language. What could be so hard about formatting a translated document? Multilingual desktop publishing is more complicated than you might think. We can’t just use InDesign to […] (Read more...)

December 24, 2020

Marketing translation: the transcreation process

Marketing translation: the transcreation process Marketing translation demands more than simple translation. You’ve carefully crafted your message to convey your brand personality and appeal to your audience at an emotional level. To reach hearts as well as minds, you use familiar words and symbols to excite, […] (Read more...)

December 24, 2020

Keyword translation and localization for international SEO

Keyword translation and localization for international SEO When you translate your website to serve an expanding global market, keep search optimization in mind from the very start. Search engine optimization (SEO) includes adapting the content and meta-data to match buyers’ search strategies and search engines’ requirements. […] (Read more...)

December 14, 2020

Why do you need a translation style guide?

Why do you need a translation style guide? How can you ensure your brand image remains consistent when translating content for the global marketplace? Many businesses use style guides to create English language content, but they may not realize the importance of developing one for their […] (Read more...)