marketing translation

January 8, 2021

What’s the @ sign called?

What’s the @ sign called? Does the symbol @ have a name?  In English, it’s just the boring “at sign,” with an origin in commerce and bookkeeping. However, other languages around the world use much more colorful names to refer to @. Little linguistic details […] (Read more...)

January 5, 2021

Choosing a translation agency: Should I request sample translations?

translation agency
Choosing a translation agency: Should I request sample translations? When choosing a translation agency, you should take several factors into account. Quality matters a lot, but many other considerations also come into play. Response time, flexibility, subject-matter expertise, capacity, and technical savvy will all impact […] (Read more...)

December 31, 2020

Marketing translation services: How to prepare your source content

marketing translation services
Marketing translation services: How to prepare your source content As you enter new language markets, localizing content for foreign audiences can seem overwhelming. Certainly, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and […] (Read more...)

December 31, 2020

Case study: Translation for medical supply catalogs

Executive Summary Our client, a global business headquartered in Korea, manufactures medical supplies and devices. They needed translation for medical supply catalogs. Their marketing material was originally translated into Latin American Spanish by another language provider. However, the client was not satisfied with the service. When […] (Read more...)

December 24, 2020

Multilingual desktop publishing: Always an adventure!

Multilingual desktop publishing: Always an adventure! After translation, a brochure or catalog needs reformatting to accommodate the new language. What could be so hard about formatting a translated document? Multilingual desktop publishing is more complicated than you might think. We can’t just use InDesign to […] (Read more...)