marketing translation

March 17, 2022

Automotive translation: navigating the challenges

Automotive translation: navigating the challenges Automotive translation presents a unique challenge:  it combines the rigor of technical translation with the creativity of marketing translation. Scriptis specializes in automotive translations and includes many major car manufacturers in our client base. These clients rely on us for […] (Read more...)

April 29, 2021

WordPress translation plugins: issues to consider

wordpress translation plugins
WordPress translation plugins: issues to consider According to a 2021 study published in Search Engine Journal, WordPress powers almost 40% of all websites. If you count only those websites that use a content management system (CMS), WordPress market share is 64.1%. When clients come to […] (Read more...)

April 14, 2021

Translation for blog posts: issues and workflows

translation for blog posts
Translation for blog posts: issues and workflows If you serve a multilingual market, you know the importance of translating your website. However, many multilingual sites maintain blogs in one language only. Scriptis has a strong bilingual customer base, and our clients demand content in both […] (Read more...)

April 5, 2021

How to meet the challenges of e-commerce translation

e-commerce translation
How to meet the challenges of e-commerce translation Even before the pandemic kicked it into high gear, e-commerce was booming. And, according to research by Common Sense Advisory, “In spite of globalization and the growing use of English as a global language… people in 2020 […] (Read more...)

March 26, 2021

Case study: translation for a global retail advertising campaign

Executive Summary Scriptis provided translation for a global retail advertising campaign for audio devices. We translated and localized a series of 25 brand headlines for ten different languages. These were Simplified Chinese (for mainland Mandarin speakers), Dutch, Canadian French, European French, German, Italian, Korean, European […] (Read more...)