marketing translation

January 11, 2021

Avoid 4, embrace 8: Chinese translation of homophones

Avoid 4, embrace 8: Chinese translation of homophones Homophones are words that sound the same but have different meanings. It is common in many languages for a word to carry multiple meanings. But because the range of Chinese phonemes (sounds) is relatively small, the language includes […] (Read more...)

January 8, 2021

What’s the @ sign called?

What’s the @ sign called? Does the symbol @ have a name?  In English, it’s just the boring “at sign,” with an origin in commerce and bookkeeping. However, other languages around the world use much more colorful names to refer to @. Little linguistic details […] (Read more...)

January 6, 2021

Are you still relying on Google for website translation?

website translation
Are you still relying on Google for website translation? Recently, we saw a press release about the launch of a bilingual English-Spanish website for a local company. The developers publicized it as a featured project on their blog. Of course, our first question was, “Who […] (Read more...)

January 5, 2021

Choosing a translation agency: Should I request sample translations?

translation agency
Choosing a translation agency: Should I request sample translations? When choosing a translation agency, you should take several factors into account. Quality matters a lot, but many other considerations also come into play. Response time, flexibility, subject-matter expertise, capacity, and technical savvy will all impact […] (Read more...)

December 31, 2020

Marketing translation services: How to prepare your source content

marketing translation services
Marketing translation services: How to prepare your source content As you enter new language markets, localizing content for foreign audiences can seem overwhelming. Certainly, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and […] (Read more...)