cultural adaptation

November 25, 2020

Don’t Insult Me by Saying “Thank You”

Don’t Insult Me by Saying “Thank You” With Thanksgiving Day upon us in the United States, it seems like a good time to reflect upon the use of “thank you” in different cultures. Most Americans are trained to say “please” and “thank you” to everyone […] (Read more...)

August 25, 2020

Tips for healthcare communication with Asian-American audiences

Tips for healthcare communication with Asian-American audiences Navigating the United States healthcare system can be a daunting task for native English speakers, but it can become a true barrier to medical care for Asian Americans with limited English proficiency.  According to the U.S. Census Bureau, 5.6% […] (Read more...)

May 20, 2020

How to Localize for the Chinese Marketplace

By the Scriptis team Many businesses are anxious to take advantage of the Chinese market with its population of 1.4 billion, its exploding middle class, and its growing number of extremely affluent upper-class consumers. But jumping into the Chinese market without adequate preparation and brand localization […] (Read more...)