What’s the @ sign called? Does the symbol @ have a name? In English, it’s just the boring “at sign,” with an origin in commerce and bookkeeping. However, other languages around the world use much more colorful names to refer to @. Little linguistic details […] (Read more...)
Marketing & Advertising Translation
January 8, 2021
December 31, 2020
Marketing translation services: How to prepare your source content As you enter new language markets, localizing content for foreign audiences can seem overwhelming. Certainly, translating your website is the first and most obvious step in the process. But what about blog posts, social media, and […] (Read more...)
December 24, 2020
Marketing translation: the transcreation process Marketing translation demands more than simple translation. You’ve carefully crafted your message to convey your brand personality and appeal to your audience at an emotional level. To reach hearts as well as minds, you use familiar words and symbols to excite, […] (Read more...)