December 14, 2020

What are CAT tools and how do they benefit you?

What Are CAT tools and how do they benefit you? What are CAT tools? Almost all professional translators use computer-assisted translation (CAT) tools. These are not the same as automated translation engines. They do not replicate or replace humans’ unique ability to interpret meaning. Instead, […] (Read more...)

December 14, 2020

10 Steps for Core International SEO

Winning at search engine optimization is an important ingredient for sales growth. If you are planning to translate your website for foreign or bilingual markets, international search engine optimization might seem especially daunting. It shouldn’t. Although SEO guidelines seem to change constantly, your development team […] (Read more...)

December 7, 2020

Case Study: Technical translation for operating manuals and HMI strings

Executive Summary Our client, a global provider of packaging solutions, received overseas orders for machines used for bottling pharmaceuticals. The machine labels, strings for the human-machine interface, and operating manual all required translation into multiple languages. The Challenge The content was highly specialized.  Finding technical […] (Read more...)

December 2, 2020

What is transcreation?

What is transcreation? Great marketing copy doesn’t happen overnight. It requires multiple iterations of concept testing, rewriting, and audience testing. The process becomes more difficult when you’re creating content in multiple languages. Recently, Brand Quarterly argued that there are only two strategies for localizing marketing messages: […] (Read more...)

November 25, 2020

Don’t Insult Me by Saying “Thank You”

Don’t Insult Me by Saying “Thank You” With Thanksgiving Day upon us in the United States, it seems like a good time to reflect upon the use of “thank you” in different cultures. Most Americans are trained to say “please” and “thank you” to everyone […] (Read more...)