December 14, 2020

10 Steps for Core International SEO

Winning at search engine optimization is an important ingredient for sales growth. If you are planning to translate your website for foreign or bilingual markets, international search engine optimization might seem especially daunting. It shouldn’t. Although SEO guidelines seem to change constantly, your development team […] (Read more...)

December 7, 2020

Case Study: Technical translation for operating manuals and HMI strings

Executive Summary Our client, a global provider of packaging solutions, received overseas orders for machines used for bottling pharmaceuticals. The machine labels, strings for the human-machine interface, and operating manual all required translation into multiple languages. The Challenge The content was highly specialized.  Finding technical […] (Read more...)

December 2, 2020

What is transcreation?

What is transcreation? Great marketing copy doesn’t happen overnight. It requires multiple iterations of concept testing, rewriting, and audience testing. The process becomes more difficult when you’re creating content in multiple languages. Recently, Brand Quarterly argued that there are only two strategies for localizing marketing messages: […] (Read more...)

November 23, 2020

Articulate Storyline translation and localization: client checklist

Articulate Storyline translation and localization: client checklist When a new client needs Articulate Storyline translation and localization, we ask these questions to guide the translation process. We also make suggestions for controlling integration costs. Advance preparation can streamline the process and ensure a great outcome. […] (Read more...)

November 23, 2020

Translation for CAD drawings: process and procedures

Translation for CAD drawings: process and procedures Our clients in architecture, engineering, industrial design, and manufacturing often need translation for CAD drawings.  For these projects, teamwork and communication between the translation project manager and the client is essential. What files do we need? For almost […] (Read more...)