Winning at search engine optimization is an important ingredient for sales growth. If you are planning to translate your website for foreign or bilingual markets, international search engine optimization might seem especially daunting. It shouldn’t. Although SEO guidelines seem to change constantly, your development team […] (Read more...)
Blog
December 14, 2020
December 7, 2020
Executive Summary Our client, a global provider of packaging solutions, received overseas orders for machines used for bottling pharmaceuticals. The machine labels, strings for the human-machine interface, and operating manual all required translation into multiple languages. The Challenge The content was highly specialized. Finding technical […] (Read more...)
December 2, 2020
What is transcreation? Great marketing copy doesn’t happen overnight. It requires multiple iterations of concept testing, rewriting, and audience testing. The process becomes more difficult when you’re creating content in multiple languages. Recently, Brand Quarterly argued that there are only two strategies for localizing marketing messages: […] (Read more...)
November 25, 2020
Don’t Insult Me by Saying “Thank You” With Thanksgiving Day upon us in the United States, it seems like a good time to reflect upon the use of “thank you” in different cultures. Most Americans are trained to say “please” and “thank you” to everyone […] (Read more...)
November 23, 2020
Four ways NOT to handle business translation We’ve seen organizations take a variety of approaches to business translation. Some of these might be OK for companies with small, infrequent translation requirements. However, we’ve run into four methods that hang on long after some businesses’ translation […] (Read more...)